This is : the paranoid statistician . She will argue with physics. She will hold up a 34C bra, see that it gapes at the cup, and declare, "No, the app says this is my sister size." Explaining sister sizing to a woman who believes code over cotton is like teaching a fish to ride a bicycle. The salesman is no longer a fit expert; he is a debate opponent armed with a tape measure that the customer considers "creepy and obsolete." Chapter 2: The Haptic Horror – "Don't Touch Me" The pandemic changed everything, but not in the way hand sanitizer commercials predicted. The lingerie industry saw the rise of a new phobia: haptephobia by proxy . The customer doesn't mind touching the merchandise. She minds the salesman touching anything near her.
After forty-five minutes, she leaves with an empty suitcase (she has put nothing back) and a cryptic comment: "Your 32 bands run loose compared to the Hong Kong factory." She has never been to Hong Kong. She has never bought a bra in her life. She is what industry insiders have begun calling a —a person whose hobby is not purchasing lingerie, but experiencing the retail environment as a sensory amusement park. the lingerie salesman s worst nightmare new
The new nightmare is here. But so are the professionals who refuse to wake up. This is : the paranoid statistician
It is the slow, strange death of expertise in a world that has confused access to information with mastery of craft. The salesman is no longer a fit expert;