Not 1. Not 4. Two others who tolerate your 11 PM voice notes and won’t laugh at your first draft.

“The Three Mofos” or “Mofos & Co.” — silly names remove ego.

If you typed this into a search engine hoping to find a specific video, podcast episode, or meme from 2023 — you might have come up empty. But that doesn’t mean the phrase is meaningless. On the contrary, it is a perfect time capsule of a specific internet micro-culture:

A zine. A 3-minute short. A single song. A functional web toy. A PDF. Size doesn’t matter; finished does.

Find two friends. Make something ugly and honest. Export it. Upload it. And before you click “Post,” whisper (or shout): “Let’s post it, three mofos. This is our 2023 work.” Even if the calendar says 2026. Even if nobody watches. Especially then.

It was the last message in a Discord thread before hitting “Publish.” It was the sticky note on a cheap mic stand. It was the code comment no one else will read.

Now go. Post it.