In these regions, March is still bleak. April 1st marks the unofficial start of "riding season." Forums like BikeForums.net and Reddit’s r/bikecommuting saw a surge of posts every April 1st featuring a user named "April" who was notorious for being late. Legend has it, a commuter named April would always text her group chat "Gottaluv it, I'm on my ride, I'll be on time!" before speeding through the tulip-lined waterfront.
Tomorrow morning, look at the calendar. If it is April (or even if it isn’t—be a rebel), set your alarm. Pump your tires. Pack a snack. And as you push off from the curb, whisper the mantra to yourself: GottaluvApril Rideontime
At first glance, it looks like a simple concatenation of words. But scratch the surface, and you uncover a philosophy of resilience, punctuality, seasonal joy, and kinetic freedom. Whether you are a commuter fighting rush hour traffic, a competitive cyclist, or someone simply trying to find order in a chaotic week, the ethos behind “GottaluvApril Rideontime” speaks to a universal human need: the need to move forward, on schedule, with a sense of gratitude. In these regions, March is still bleak
Because the world doesn’t need more stressed-out people rushing to be late. The world needs riders. It needs joy. It needs you—on time. Tomorrow morning, look at the calendar
One user in Seattle posts a photo every April 15th of their odometer. The caption is always the same: "Still riding. Still loving it. Still on time." A mechanic in Austin, Texas, has a hand-painted sign above his workbench that reads: "GottaluvApril Rideontime—No excuses, no e-bikes (just kidding, bring your e-bike, just be on time)."