Psychologists call this the . A person is more likely to agree to a large request if they first agree to a small one.
How many of us have heard the sales pitch? “Gesek dulu, janji cuma kepalanya doang” – in financial terms, this translates to: “Take the loan. The interest is small. Just pay the minimum amount. It’s just the principal.” gesek dulu janji cuma kepalanya doang eh mentok babe
They don't ask you to "mentok" (hit the wall) on day one. They ask you to "gesek" (swipe) first. They promise the entry is shallow. But once the head is in, the body follows. You have invested too much to pull out. You have sunk cost . Psychologists call this the
Whether you are talking about a romantic encounter, a shady used-car dealer, a corrupt contractor, or a fintech loan shark, this quote is the anthem of everyone who has ever agreed to a “small commitment” only to have the entire “thing” shoved in until it hits the wall ( mentok ). “Gesek dulu, janji cuma kepalanya doang” – in