The brand’s modern mission is to reinterpret those traditional ingredients through contemporary dermatology. Their breakout success, the Ginseng Cleansing Oil and Glow Deep Serum (with rice and arbutin), put them on the map. However, to create a truly calming, anti-inflammatory product for sensitive, 21st-century skin, they needed a hero ingredient that wasn’t native to Korea. They needed and Rose Water —but not just any roses. Why Bulgaria? The Valley of the Damask Rose Enter the Rose Valley of Bulgaria , located near the towns of Kazanlak and Karlovo. This region, nestled between the Balkan Mountains and the Sredna Gora range, produces 70-85% of the world’s Rosa damascena (Damask rose) oil.
This is not industrial agriculture; it is a poetic, labor-intensive ritual. For the Korean brand, this aligns perfectly with the slow, intentional beauty of the Joseon era. Just as a Joseon woman would take an hour to prepare her "Go (hangul: 고)"—her skincare layering—the Bulgarian farmer treats each rose with equal reverence. beauty of joseon bulgaria
Here lies the first layer of beauty: . Just as Champagne is unique to France, Bulgarian Damask rose has a specific chemical fingerprint. The region’s specific humidity, clay soil, and temperature fluctuations cause the rose petals to produce a higher concentration of citronellol and geraniol —compounds that are intensely hydrating, astringent, and anti-inflammatory. The brand’s modern mission is to reinterpret those